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Signal-based selling, explained.

Guides and playbooks on buying signals, in-market accounts, and reaching out at exactly the right moment.

Abstract illustration of many faint dots converging into a bright cluster around a single topic

Signals · July 7, 2026

What Is Intent Data? How It Works and What It Costs

What intent data is, where it really comes from, what it costs, and where it falls short. An honest guide for B2B sales and marketing teams.

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Abstract illustration of scattered dots with a few highlighted as active signals

Signals · July 7, 2026

Buying Signals: 15 Examples and How to Act on Each One

What buying signals are, 15 concrete examples you can actually detect, and exactly what to do when each one fires. A practical guide for B2B teams.