Getting Started
Quickstart
The fastest path from signing up to your first signal brief, about ten minutes, most of it automated.
1. Point Hunch at your company
When you sign up, Hunch asks for your company's website. It scrapes your site to build a Knowledge Base, what you sell, who you sell to, your competitors, integrations, pricing, and proof points. This becomes the context every downstream step uses, so it's worth a quick review afterward.
2. Approve your starter signals
Based on your Knowledge Base, Hunch suggests a set of buying signals across categories like leadership changes, funding, hiring, competitor mentions, and intent. Approve the ones that fit. You need at least one to continue, and you can add, edit, or write your own at any time.
A good signal is a buying trigger, not a search instruction. “Did the company hire a new VP of Sales in the last 90 days?” is a signal. “Search LinkedIn for job changes” is not. See Signals for the full guidance.
3. Subscribe
Choose a plan sized to how many active accounts you want to monitor. Only active accounts count against your plan, discovered and suggested accounts are free until you activate them. See Core concepts for the credit model.
4. Let Hunch run
Once you're set up, Hunch works on its own:
- It surfaces net-new companies in your ICP that are showing your signals.
- It monitors your active accounts and alerts you when a signal fires.
- A daily digest summarizes everything new.
When a signal fires, you get a brief: the headline, a narrative tying the evidence together, a “why now” summary, the source links, and a drafted opener.
5. Get it where you work
Slack
Connect Slack to receive real-time alerts and the daily digest in a channel of your choice. See Slack.
HubSpot
Push any account into HubSpot as a company, deduped by domain, with its Hunch score and signal context attached. See HubSpot.
API & AI agents
Everything is available programmatically. Create an API key in Settings → API & Keys, then use the REST API or connect an AI agent over the MCP server.