Using Hunch
Knowledge Base
Your company's profile, what you sell, to whom, and why you win. It grounds everything Hunch does.
The Knowledge Base is the single source of truth Hunch reads from when it suggests signals, builds your ICP, matches accounts, and drafts outreach. It's created automatically from your website and is fully editable.
How it's built
Enter your domain and Hunch scrapes across your site, homepage, product, pricing, customers, about, integrations, and more, then organizes what it finds into structured sections. It reads every relevant page it needs; you don't configure crawl limits.
What it captures
The Knowledge Base is organized into typed sections, including:
- Company Overview, what you do, founding, size, funding, mission.
- Product / Platform, every named product, feature, and capability.
- Value Proposition, the claims and metrics you sell on.
- Ideal Customer Profile, who buys, by size, industry, and title.
- Target Market & Segments, how you segment your go-to-market.
- Customers & Case Studies, named logos and results.
- Competitors & Alternatives, who you position against.
- Pricing & Packaging, Proof Points, Integrations, Go-to-Market, and Leadership.
Editing and re-scraping
Every section is editable, add, rewrite, or remove anything. You can also re-scrape at any time to refresh from your live site, and add custom sections for anything the scrape didn't cover.